For businesses operating in the digital space, a company website often sits at the heart of operations. From this central hub, you can store information, sell services/products, manage customer relations, monetize traffic, and draw key information about users. It’s important, therefore, to monitor your site’s performance and keep a finger on the pulse.

advantages of tracking

Customer Protection

There are few quicker ways to derail a business than with a data breach or by losing information that could compromise your customers. Correct website monitoring can help you to detect infringements or hacking breaches quickly and react to protect or save your customer’s personal or payment information. If you’re unable to bring in a professional, it’s important to learn to recognize the signs that you’ve experienced a security violation.

User Insights

One of the key benefits of tracking your website’s performance is the ability to learn more about your customers. By tracking bounce rates, click-through rates, browse locations, browse durations and more, you can gain valuable insights into the wants and needs of your customers to feed into marketing campaigns or help you adjust your online services. With the right tracking tools, you can even transform your website into a hub around which the rest of your company draws its information.

Search Engine Rankings

Your website’s performance (i.e. its load times, interface and input response) all affect its rankings on search engines. With careful tracking, you’ll be able to see where your website is performing well and where it could use help, then refine these points, ensuring images are of the right resolution, re-organizing layouts and more to give yourself the best chance of ranking highly.

Crash Response

The moment your website goes down, you’ll be losing money. It’s important, therefore, to always have an eye on the servers so that you can react accordingly when pages aren’t loading, users are getting bounced or the entire site shuts off. Fortunately, there are plenty of apps and programs to help make this process more straightforward and manageable.

Process Mining

Tracking your website’s performance is one thing, using your website to learn more about customer behavior is another. For all things task mining (or, in broader terms, “process mining”), it’s a good idea to download some reliable software – process mining not only helps you to increase sales, manage risk and discover new opportunities, it can also guide you towards refining your website to better suit your customers’ needs. Getting started is simple – you need only identify potential data sources, map out a timeline and determine your key stakeholders.

Performance Metrics

You should also pay close attention to the metrics you use to gauge performance. Consider tracking the number of unique visitors – this will help you to get an idea of the actual audience size you’re attracting. You might also want to pay closer attention to your transaction/conversion rate, which shows how many people are making purchases and/or submitting their information to your website. Using this key data, you can refine your site to better accommodate users and develop your product portfolio to cater to them.

Monitoring website performance is paramount for any business that wants to take itself seriously in the digital space. Whether you’re looking to optimize your site via process mining, track performance with the right metrics or prevent a game-ending data breach, monitoring can make all the difference.

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